You know it’s getting toward the end of the year when the trend predictions for the next year start showing up. You know it’s getting toward the end of the year when the trend predictions for the next year start showing up. As usual, I prefer to create a list of lists and not a list of my own. Why? I don’t predict things – I discover them as I wander, directionless across an unmapped culinary landscape.
And Whole Foods always seems to want to be near the front of the line so not a surprise to see the headline ‘Whole Foods Market reveals top food trends for 2018‘ already. That said – not sure where the Whole Foods team has been since the whole floral infusions, free ranging tacos and other bubbly has been mainstream and upfront for ages.
And on this side of the Atlantic, Waitrose has put out their annual ‘guess the trends’ list for 2018 – the 2017-2018 Waitrose Food & Drink Report, which has all sorts of interesting tidbits about the habits of the food shopping population. Two things jumped out at me as I perused it.
- if yakitori skewered chicken is a trend, then local eatery Zushi is ahead of the game. I thought it was sort of standard … am I mistaken?
- hello? Rum is on the up? I believe my fellow Fab Foodie, Patrick said just this same thing on the Jones on Food & Travel show Monday. We are SO on trend.
Finally – Packaged Facts (a market research publisher covering the food, beverage & consumer packaged goods) got into the trends act as well. with their ‘New Spins on Standards‘ report. The report itself is long, detailed and – frankly – expensive. So, let’s stick to the published highlights. Not sure how some in TransAtlantic Towers will feel about the idea of ‘Benedict experimentation’ but then people have VIEWS on eggs benedict. And presumably their conclusion that ‘Meatballs are on a Roll’ was made after they discovered whole restaurants that base their menus on meatballs. Which have (I’d like to point out) been around for a good while now.
What trends are you hoping to see pop up next year? What trends are you hoping to see fade away (kale, anyone?) Me? I’ll just ride the rise of rum as far as I can – cheers!